How to Choose a Wholesale Supplier
If you are starting a business, the best way to obtain your products is probably to buy them wholesale. This will allow you to negotiate prices and favorable terms that can help you maximize your profits. With thousands of wholesalers selling goods in the United States, it is critical to find one with a good reputation that matches your needs.
You can purchase goods from several sources. You can buy directly from manufacturers, including importers and exclusive distributors, who also sell to wholesalers. You can purchase items from wholesalers or regional distributors who distribute goods locally or from brokers or jobbers who deliver items to local small businesses.
The prices you pay for items will depend on how many you order. The more you buy, the lower the cost will be per unit. If you are a small business starting out, you will probably not be able to buy from a high-volume wholesaler. You will have to start with a small wholesaler and move up to larger volumes and lower prices as your sales increase.
There are several ways to find a reputable wholesaler with quality products:
- You can search online for wholesalers by product and zip code to find local suppliers. You can also check YellowPages.com, online associations, trade directories, and wholesale directories, such as Wholesale Central or Wholesale Network.
- If you have the time and budget, it can be helpful to attend trade shows. You can find ones in your area by looking in trade show directories, such as TSNN and 10times.
- Trade magazines are another useful source of information about wholesalers. Check the ads and classifieds to find wholesalers in your industry.
- If you know someone in the same industry who is not a direct competitor, you can ask where that company buys goods wholesale.
- Brand manufacturers sometimes sell items wholesale, although they usually only sell in high volumes. They might be able to refer you to a wholesaler or distributor that sells products to small businesses.
When negotiating a wholesale contract, ask about volume discounts, return policies, and order processing time. Negotiate prices, minimum quantities, and delivery schedules. Consider asking an attorney to review a contract before you sign it. Ask for references and check with the Better Business Bureau to find out if anyone has filed a complaint against a wholesaler with whom you are considering doing business.
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